Laser multifunction printers
Changing print needsPrinting is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet.
Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Everyone likes colorful magazines or leaflets.
But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time.
Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company.
From small ones to big ones? it is known that on a different scale.
However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
The DTP operator is a responsible person in printers, publishing houses and wherever materials are printed in large quantities, for the correct preparation of files that will be printed. The task is easy and simple in theory, however, one small error of the DTP operator and the circulation of several thousand copies of newspapers can be thrown away.
In this work, many things may go wrong: change of paper for another, new printer with other inks, incorrect conversion of colors.
There are also typo errors, bad placement of some element or just a few details.
All this can end very badly and bring big losses - so it's work under stress and tension, because if something goes wrong it usually will be just for the DTP operator.